Client: Mediaworks tv Job Type: completed while at mediaworks nz
Kate's Movie Show is half hour movie review / celebrity interview programme broadcast on New Zealand's THREE channel. It originally ran as a small segment attached to the 6 o'clock news but was spun off into it's own show. As it was just originally a small segment the show needed the development & creation of a logo and accompanying visuals.
During the development of the brand I worked closely with my teams motion graphic designer to develop a brand that didn't fall into cliche red carpet / vintage film reel aesthetic that other similar shows utilise. We opted for a minimal yet fun & bright look that would make the new show standout as well as not be too over-bearing so as to not distract from the actual movies the show was created to promote.
The logo was also designed to be able to be easily modified so as to add elements such as 'Summer Edition' or other attachments to signify the focus of the show based on what season it was / types of movies were being reviewed.