Client: George fm Job Type: completed while at mediaworks nz
George FM is a dance & electronic music station that broadcasts nationwide out of Auckland city. Compared to the other stations under the MediaWorks umbrella they had a much cooler vibe and more varied playlist targetting young millenials and in recent years tradespeople.
The brief for this campaign called for a new look for 2017 to advertise their radio talent nationwide. The basis of the concept was to give all the artwork a ‘festival’ vibe by listing all the types of muscians the station played. This was to be executed through a nationwide street poster / digital advertisment and TV commercial campaign.
I worked closely with my Art Director & station brand manager to come up with a look that was new & fresh but didn’t stray too far from the established look of George FM.